Pay Per Click (PPC) data in Fetcher
Pay Per Click (PPC) data can be confusing!
But we can help you make sense of that info....explaining how Fetcher captures data and why, in some cases, numbers in Seller Central seem to be different than Fetcher's.
And we're also going to show you how to verify that data! So let's get started...
In this article you will find:
- How Fetcher Collects Data
- Knowing What Reports Fetcher is Using
- When Differences Seem to Occur
- Downloading Amazon PPC Reports (Daily Vs. Historical)
1. How Fetcher Collects Data
When you sign up to Fetcher, both historical and daily PPC expenses will be collected, covering the dates PPC was used before you signed up with us.
The reason we try and collect both is because Daily PPC data is only available for the last 60 days when the request is made through the API (application programming interface; how we get your data from Amazon).
- Daily PPC: This is the PPC expense report based on the spend-day; also known as PPC cost based on purchase date (when it happened). It is available for the 60 days before you signed up to Fetcher, and after your sign-up.
- Historical PPC: This is the PPC expense that is based on the day Amazon actually billed you for those campaign costs. It's also known as 'PPC cost', and is the posted date when Amazon processed the payment for PPC services (posted date is Amazon’s accounting date). We use historical PPC data to cover PPC expenses older than 60 days, the data showing up in Seller Central prior to signing up with Fetcher.
2. Know What Reports Fetcher is Using
In your Profit & Loss (P&L) statement, depending on your specific situation and your PPC data we received from Amazon, you will see one of the following three messages:
Accounts with Historical & Daily Reports
If your account has both Historical and Daily PPC, the message will read:
PPC costs dated up to [mth/day/yr] are calculated from your invoice payments to Amazon for PPC services.
If you receive this message it means you can use your PPC spend report to compare your PPC data for the past 60 days from the day of sign up.
And for PPC data older than 60 days, you can use your Transactional report to check those dates and amounts. (Details on how to get these reports below).
Accounts with Historical Reports Only
If the account only has Historical PPC, the message will read:
Each month's total is calculated from your invoice payments to Amazon for historical PPC services.
If you receive this message, it means you can compare your entire PPC expenses from Fetcher to your cost of advertising totals in the Transactional report.
Accounts with Daily Reports Only
If the account only has daily PPC, the message will read:
The earliest PPC data that we received from Amazon is from [DATE]
If you receive this message, it means you can compare your entire PPC expenses from Fetcher to your PPC spend report from Amazon.
3. When Differences Seem to Occur
After signing up with Fetcher, we will collect data from your Daily PPC spending. For any dates past that 60 days time frame, we have to retrieve data from your Invoice payments for PPC services. These invoices are the historical PPC expenses based on posted date, not daily spend.
Due to the nature of these two reports, it might appear as though the numbers don't match.
To verify your PPC data, you can always download the following reports to compare your numbers...
4. Downloading Amazon PPC Reports
This is how you can download the PPC reports that you can check and compare to make sure your PPC data is being displayed in Fetcher correctly.
Fetcher collects Daily PPC from the date that you sign up, gathering 60 days of historical data and current info. Daily PPC totals can be found on your PPC Spend report from Seller Central by going to:
Reports -> Advertising Reports -> Performance Over Time
- Ensure the “Show” option is set to “days”
- Update the time frame desired
- Download The Report
Fetcher collects Historical PPC for any and all data older than the 60 days worth of Daily PPC data. Historical PPC totals can be found on your Transactional Report by going to:
Reports -> Payments -> Date range reports -> Generate Reports -> A pop up window will appear at this point.
Please select, “transaction” for the report type, and then 'custom' for the time frame so that you can enter the entire year you’d like to check/compare.
And that's it!
We know this topic is complicated, so if you still have questions, please contact us at firstname.lastname@example.org. We’d be more than happy to look into your account and answer any questions. :)